20th-Century Fashion — 100 Years of Apparel Ads

20th-Century Fashion — 100 Years of Apparel Ads

Edited by Alison A. Nieder and Jim Heimann, this TASCHEN hardcover assembles 400 fashion advertisements from the Heimann Collection across the full span of the twentieth century. It is a parallel history of fashion told through the mechanics of selling it — from House of Worth crinolines to Halston, from Vionnet's bias-cut gowns to Frankie B. low-rise jeans, and the rise of fashion from Parisian salon trade to global industry.

What makes the book worth owning is the printing: TASCHEN reproduces the original ad pages at scale, which lets the reader see the typography, photography and styling decisions of each era on their own terms. A reference book and a visual archive in equal measure. 592 pages, multilingual edition.