Making It Up As We Go Along by Dazed (Book) | Culture Book

"Making It Up As We Go Along" is a 350-page retrospective of Dazed & Confused magazine cultural impact since its 1991 founding by Jefferson Hack and photographer Rankin. The book immortalises the magazine most enduring editorial moments: legendary photo shoots by Alasdair McLellan, Bruce Weber, and others; pivotal covers from two decades of cultural shift; interviews that shaped taste. Reproduced outtakes, ephemera from editorial offices, and original artwork by featured photographers and artists provide depth and access. The book functions as both archive and testament—proof that a magazine can sustain serious cultural influence while remaining visually audacious and connected to youth. A must-reference for those interested in contemporary visual culture and editorial history. UK cover price: £35.